Product Leader transitioning to AI Products
Experienced product management professional with 20+ years driving impactful solutions at scale. Currently focused on the intersection of product strategy and artificial intelligence.
What I'm working on now
Professional Focus
AI Product Consulting
ActiveV4 Company & Fliplet: Leading AI product roadmap definition and feature implementation
Learning & Experiments
AI Prompt Optimization Tool
DevelopmentBuilding AI assistant that helps product teams optimize prompts and workflows
Product + AI Framework
ResearchOpen-source framework with best practices for AI product integration
Featured Projects
Veconco
Instagram Stories Archive Tool
Automated platform that monitors Instagram profiles and creates historical archives of stories for marketing analysis.
Projeto Kamay
Digital Health for Cardiac Surgery
Dual-app ecosystem for cardiac surgery based on ERAS protocol to reduce hospital stay and improve patient outcomes.
Players.cx
Youth Football Database Brazil
Comprehensive database of Brazilian youth football players with performance data, contracts, and statistics for scouts and agents.
Recent Thinking
The AI Product Manager's Dilemma: Build vs Buy vs Partner
Every product team faces the same question: how do we integrate AI? After working with 15+ teams, here are the frameworks that actually work.
Why Product Metrics Break in AI Features
Traditional product metrics don't work for AI features. Here's what to measure instead and how to build feedback loops that matter.
From PIX to AI: Payment Innovation Lessons
Leading Brazil's instant payment launch taught me principles that apply perfectly to AI product development.